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 Media Center Welcome Message [2:25m]: Play Now | Play in Popup | Download

Whether you’re selling, persuading or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. This book is written in clear, easy-to-understand language. There’s no hype or theory here, just “how-to” strategies to help you increase your sales volume.

Don’t just read about selling! Learn the words and phrases used by selling champions. Words create pictures in the minds of clients. Sell more by painting ownership images in their minds with what you say and do. Get your clients mentally and physically involved with your product.

 

 Tom Hopkins Interview [24:07m]: Play Now | Play in Popup | Download

Best-selling author Michael Gerber discusses his book The EMyth Revisited - Why Most Small Businesses Don’t Work and What to Do about It”.

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world’s preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.

 

 Michael Gerber Interview [41:05m]: Play Now | Play in Popup | Download

America’s most sought-after executive coach shows how to climb the last few rungs of the ladder…

The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle — and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small “transactional flaws” performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargon-free advice, it’s amazingly easy behavior to change.

Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

 

 Marshall Goldsmith Interview [23:38m]: Play Now | Play in Popup | Download

When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

 

 Guy Kawasaki Interview [22:12m]: Play Now | Play in Popup | Download

Jack Stahl became a top executive of two world-famous corporations before the age of 50. Now, Stahl offers the down-to-earth approach to business leadership that fueled his meteoric rise through the corporate ranks. His practical solutions empower leaders to manage the critical issues they encounter every day and develop skills for a business lifetime.

Stahl organizes his leadership guidelines into seven categories, what he calls his “Frameworks for Success”: Leadership and Management, Creating a High-Capability Organization, Developing People, Brand Positioning with Consumers, Customer Relationship Management, Financial Strategy, and Influencing People.

Written in Stahl’s accessible and conversational style, Lessons on Leadership speaks directly to the heart of business leaders bent on improvement and to the mind of the practical executive on the lookout for powerful perspectives.

 

 Standard Podcast: Play Now | Play in Popup | Download

Managers in every business are expected to use financial data to make decisions, allocate resources, and budget expenses. But the truth is, many are uncomfortable applying the most basic financial tools in their day-to-day work. Even managers who consider themselves financially savvy may not understand what goes into a financial statement, and so may take the numbers as gospel when they should be questioning them.

In Financial Intelligence, Karen Berman and Joe Knight present the essentials of finance, but with an extra dimension. Succinct, easy-to-read chapters teach the fundamentals in a way that everyone can understand and put to work right away. But the authors also take you behind the scenes, to show where the numbers come from. Since nobody can quantify everything, accountants and finance executives always rely on estimates, assumptions, and judgment calls, which can skew the numbers in one direction or another. This book helps you recognize and understand those biases, challenge or correct for them when necessary, and use this information to be a better manager.

Based on their work training tens of thousands of managers and employees at many leading organizations, Berman and Knight provide readers with a deep understanding of:

* The basics of financial measurement: reading income statements, balance sheets, cash flow statements, and more
* The art of finance: separating hard data from assumptions and estimates
* The mechanics of analysis: calculating ratios, return on investment, and working capital
* Cash and profit: knowing how these terms differ, and why cash is suddenly the “hot” number in corporate boardrooms and on Wall Street
* Financial literacy and transparency: recognizing how they can boost performance

Accessible, jargon-free, and filled with entertaining stories from real companies, Financial Intelligence will help nonfinancial managers add substantially more to their companies’—and their own—success. If you have ever wanted to “talk numbers” confidently with your colleagues, this is the book for you.

 

 Joe Knight Interview [21:37m]: Play Now | Play in Popup | Download

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.

In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

 

 Ken Blanchard Interview [23:26m]: Play Now | Play in Popup | Download

In this interview,  Allan Cox challenges us to understand the fundamental forces underlying our behavior. These are forces that lead to either success or failure. Since these forces are fundamental, they don’t apply just to business, but to all relationships. Your Inner CEO isn’t a book that you simply read, it’s one you live. Living it will not only maximize your potential for success, it will provide a better life for all those who surround you.” Dr. Robert Genetski, Economist and Publisher, Classical Principles

If you are a board member or report to a board, you need to listen to this interview.  “Allan Cox gets it right on all accounts and gives great advice on how to make potentially difficult relationships both collaborative and productive.” Howard Behar, Board of Directors of Starbucks, Gap, Anna’s Linens

“Allan Cox knows and shows what it takes to become a superior CEO.” William A. Roper, Jr., President & CEO, Verisign Inc.

“Allan Cox helps nurture people and corporations the way perceptive executives treat a great brand.” Wally Olins, Co-Founder & Chairman of London-based Saffron Brand Consultants; author of On Brand

 

 Allan Cox Interview [23:17m]: Play Now | Play in Popup | Download

A contrarian look at how Warren Buffett thinks about investing and related issues

Warren Buffett is the most successful and revered investor of all time. His ability to consistently find undervalued companies has made him one of the world’s richest men.

Despite many previous books about him, it’s rare to find an objective assessment—one that praises him when appropriate, but also recognizes that even Buffett makes mistakes. For instance, is he right to call for higher taxes and an end to earnings guidance? Should Buffett fans copy his avoidance of technology stocks?

In this penetrating look at how Buffett thinks, Vahan Janjigian shows readers how to learn from the master’s best moves while avoiding strategies that don’t apply to small investors. And he explains Buffett’s favorite valuation methodology, the discounted cash flow model, and how it can significantly reduce the odds of overpaying for a stock.

 

 Vahan Janjigian Interview [28:05m]: Play Now | Play in Popup | Download