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Archive for April, 2008
Wednesday, April 30th, 2008
Are you overwhelmed? Knowing… that looking good only takes you so far? Wondering… what messages you are sending? Wondering… what should I wear and how should I wear it? Wondering… if your image is undermining your personal or professional success? Many men & women have image concerns either personally or professionally. Knowing how to look, act and dress appropriately along with using suitable communication skills will help you interact with ease at any formal, business or casual function. Many today are climbing the career ladder, changing careers or beginning to date again and desire to leave Positive Lasting First Impressions© with those they come in contact with. If this sounds familiar then Debra Carr will coach you to gain confidence and overcome nervousness to present yourself naturally & more influentially in all areas of your life. Regardless if your goals are personal or professional Debra Carr will work with you via on line or face to face to:
- Determine your true image
- Raise the bar on your self-esteem
- Enhance your social and business etiquette
- Improve your communication skills
- Develop professional presence and style
- Make and leave a Lasting Positive First Impressions©
- How to “Dress for Success” ~ Plan a wardrobe for business
- “Dress Casually’ without being ‘Too Casual”
- Enhance your appearance with appropriate Hair Styles & Skin Care
- Enhance your Dining Skills & Table Manners (more…)
 Debra Carr Interview [30:27m]: Play Now | Play in Popup | Download
Tags: appearance, body language, colors, first impressions, image, posture, presentation, style Posted in Branding | 1 Comment »
Thursday, April 24th, 2008
Statistics indicate that in 2008, revenues generated from EMAIL MARKETING will surpass 1.8 BILLION Dollars. In this interview, Ken Inlow and author Bruce Brown discuss the enormous benefits business owners can receive from using proven email marketing strategies.
Covered topics include:
- How to generate profits immediately by leveraging the power of email marketing.
- How to use blogging to maximize exposure to your products and services, maximize website traffic, and build reliable lists.
- Why sending out mass emails is outdated and ineffective, and what to do instead.
- How to prevent your email from being diverted by a spam filter.
- How to use email newsletters effectively.
- How fast viral impact can occur with a good product and a focused email marketing strategy.
- When is the best day to email, how often, and what time?
 Bruce Brown Interview [22:33m]: Play Now | Play in Popup | Download
Tags: email marketing, email strategies, email tactics and techniques, internet marketing, prospecting, Publicity, shoestring, small business marketing Posted in Marketing | 2 Comments »
Tuesday, April 22nd, 2008
In Make the Right Choice, Joel shares his experience and insight on creativity, communication, teamwork, passion, and fun. With wit, a sharp observational eye, and playful irreverence he discusses the choices we all encounter in our careers. We each have the ability to take initiative and make the right choice to live a more creative, passionate, effective, and productive life.
How do you Make the Right Choice? You must take ownership of your work environment and create a foundation of opportunity and positive support. You can choose to be patient, supportive, and more flexible to change. You can choose to have fun in the workplace and still be productive. Joel teaches us just how easy it is to make these choices.
Joel makes readers laugh so hard that they forget about the corporate nonsense of conference calls, “strategic deliverables,” PowerPoint presentations with upside-down triangles, or “paradigm shifts in a cross-functional organization.” Make the Right Choice is conversational, funny, and very informative. Yes, Joel will make you laugh, but he’ll also make you think. This book delivers a combination of inspiration, essential business knowledge, and significant ideas to help readers reconnect with their own passion, creativity, and success. Now, you are invited to Make the Right Choice.
Learn more about Joel’s book at www.maketherightchoicethebook.com.
Learn more about Joel’s presentations at www.joelzeff.com .
 Joel Zeff Interview [32:32m]: Play Now | Play in Popup | Download
Tags: communication, creativity, fun, passion, teamwork Posted in Innovation, Leadership | 2 Comments »
Tuesday, April 22nd, 2008
…Present a professional image and make the best use of your e-mail time. By 2009, workers will spend an average of 40 percent of their time managing (reading, writing, finding) e-mail. Studies show that if you can improve the quality of your written communication, you can save thirty percent of your e-mail time.
Write It Well’s writing planning process shows you exactly how to determine why you are writing, what your reader needs to know, what you want to accomplish, and what the most important message is. Experts in business communication training, Write It Well offers books, training and facilitator kits. Their newest book, E-Mail: A Write It Well Guide includes tips, tools, and exercises that will help you determine whether e-mail is the right way to communicate your message, how to develop effective subject lines, and how to avoid legal risks.
Natasha Terk, President of Write It Well, works with Fortune 500 companies, small businesses, and Government that are looking for ways to improve productivity. A management consultant, author, and expert negotiator, Natasha presents lively and interactive on-site workshops, Web events, live
conferences, and seminars for busy professionals.
 Natasha Terk Interview: Play Now | Play in Popup | Download
Tags: e-mail, email, ettiquite, writing Posted in Management | No Comments »
Tuesday, April 22nd, 2008
Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, “Where will the next big idea come from?” In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.
Science has shown that it’s possible to create conditions under which the mind is more prepared to have insights, or “aha! moments.” In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making “Eureka moments” routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.
The Riddle illustrates how replicating these precursors—curiosity, constraints, connections, conventions, and codes—can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight.
The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this book, innovators can draw on the “Eureka moment” again and again.
 Andrew Razeghi Interview: Play Now | Play in Popup | Download
Tags: create, creativity, entrepreneur, ideas, innovate, Innovation, new Posted in Innovation | 1 Comment »
Tuesday, April 22nd, 2008
 The work world is full of toxic people—whine and cheesers, backstabbers, steamrollers, zipper lips, needy weenies, and know-it-alls. Life is just too short to let difficult people drive you nuts in the office. If you want to decontaminate the toxic people in your workplace, this practical guide to office survival will show you how to do it before they suck the life out of you.
This enlightening guide gives you the skills you need to deal with toxic people. Stop doubting your own capabilities and sanity. Don’t let them win! Instead, use the survival tactics you’ll find here to turn ugly situations with toxic people into a tolerable day at the office—without resorting to hostile or aggressive tactics.
In Toxic People, Marsha Petrie Sue offers unique and practical solutions for dealing with difficult people and the conflict and miscommunication they often aggravate. Using real-life case studies and real-world strategies, Sue shows managers and employees alike how to take personal responsibility for their work environment and take the lead in fostering teamwork, morale, and success. Take charge and decontaminate your office with:
* Seven simple lessons for office survival
* Six major types of toxic people and how to recognize them
* Keys to identify the behaviors that drive you crazy and what to do
* The right words to defuse situations and defang toxic types
* Tips on recognizing lies and insincere behavior
* Case studies and true stories on dealing with almost any toxic situation
* Guidance on developing a positive attitude that rubs off on others
* Tools to develop a dynamic, productive environment
* And other skills and tips to keep you and your office conflict-free
Dealing with toxic people is a part of life, at work and everywhere else. Using the strategies, tactics, and real-world advice you’ll find here, you’ll learn to change the way you respond to their toxic waste and stop them from affecting your mood or your work. For happier teams, a happier workplace, and a happier you, put down the duct tape and the stapler, take a deep breath, and read Toxic People.
 Marsha Petrie Sue Interview [23:26m]: Play Now | Play in Popup | Download
Tags: cooperation, difficult people, personnel challenges, team player, teamwork Posted in Human Resources | No Comments »
Tuesday, April 22nd, 2008

In this episode, Ken Inlow goes behind the scenes with John Moore, former marketing Guru for Starbucks. In this revealing interview, John discloses some of the significant marketing strategies that have made Starbucks a household word across the country and around the world. There are multiple factors that propel Starbuck’s enormous success, many of which have been undisclosed until recently. Some of the principles revealed in this interview include:
- Discussion of the three powerful techniques Starbucks uses to increase revenue,
- How Starbucks balances price increases with customer satisfaction and experience,
- How purpose has played an important role in building the company,
- The one universal success principle that Starbucks can’t survive without,
- What to expect from Starbucks in the future.
- So go grab a cup of “Starbucks,” sit back and Enjoy!!!

Tags: Branding, business wisdom, customer experience, Marketing, starbucks Posted in Business Growth | No Comments »
Tuesday, April 22nd, 2008

The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate—from small startup to industry leader.
Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world’s largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough.
The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. Among the book’s takeaways:
• Common wisdom holds that the founders and core entrepreneurial leaders of a company must step aside for the business to reach the next level. Not true—as long as founders “crown the company” instead of themselves.
• It’s not reckless to make ever-escalating bets on your company’s future, even going nose to nose with competitors many times your size. In fact, it turns out that the only safety comes in constantly upping the ante in exactly this way.
• A Business Bermuda Triangle does exist, gobbling up companies on the verge of breakthrough. Presented are three ways to navigate this potentially deadly hazard successfully.
• However good you are—or think you are—you can’t do it alone. Learn how to surround your company with networks of outside resources, aka “scaffolding,” and how to enlist the aid of “insultants”—people who are willing to question a firm’s existing assumptions and ways of doing business.
With powerful and specific action steps concluding each chapter—and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability—The Breakthrough Company is one of the most provocative, inspiring, and instructive business books you’ll ever read.
 Keith McFarland Interview [23:04m]: Play Now | Play in Popup | Download
Tags: business strategies, growth, performance, risk taking Posted in Business Growth, Leadership | No Comments »
Monday, April 21st, 2008
Money-saving practices that directly impact the bottom line, increase productivity, and boost employee morale!
 Tim Gase Interview [25:58m]: Play Now | Play in Popup | Download
Tags: accounting, bottom line, budget, profit, profit sharing, profitability, revenue goals Posted in Business Growth, Management | 2 Comments »
Monday, April 21st, 2008
How many small businesses have a full-time employee whose official title is Queen of Fun and Laughter? How many have a CEO and COO who dress in matador outfits for a company holiday video version of “Dancing with the Stars?” Beryl is a “Top Small Workplace” because of one secret—its focus on people. Visitors report they feel the “vibe” when they walk in the door.
As a call center company, a business normally known for high turnover, low morale, and a boiler room environment, Beryl created a special culture resulting in low attrition, high customer loyalty, and profits reinvested in employees. What Beryl does behind the scenes to take care of the needs of its internal family sets it apart. It operates with a true spirit of camaraderie; the loyalty of team members at every level; a leadership team that operates with a true servant mindset; and a CEO, Paul Spiegelman, who believes that everyone deserves a chance to feel important. He rewards people frequently, respects their efforts and opinions, and informs them of everything that impacts them. He gave away his car to an employee who walked to work, replaced another’s Christmas gifts when her apartment was robbed, bought a plane ticket for an employee to visit his dying mother, and sits for hours in a Santa costume while Beryl kids climb on his lap. Even the company name, defined as “a family of gems,” illustrates the emphasis on coworkers, the people who created the vibe behind his secret to passion, productivity, and profit.
Read his book about how Beryl changes lives and discover how you can implement the same techniques to make your company a top place to work.
 Paul Spiegelman Interview [22:59m]: Play Now | Play in Popup | Download
Posted in Branding, Business Growth, Human Resources, Leadership, Management, Uncategorized | 2 Comments »
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