The Future is Now-Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.
The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.
Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer’s traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

 

 Christopher Vollmer Interview [25:49m]: Play Now | Play in Popup | Download

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.

 

 Jack Miller Interview [21:23m]: Play Now | Play in Popup | Download

Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it’s a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it’s often said that “ideas are a dime a dozen,” the fact is that your idea - the one you can’t get out of your head - is priceless. That is, IF you make the kind of effort required to turn that top of the line idea into a bottom line reality. Maybe it’s an idea for a new business. Maybe it’s an idea for a new product…or invention…or a book you want to write…or a school you want to open…or a move you want to make. Maybe it’s an idea for something that will change the world…or if not THE world, then YOUR world. Whatever it is, one thing is clear: it’s time for you to take the next step. Now!

 

 Mitchell Ditkoff Interview [25:10m]: Play Now | Play in Popup | Download

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

 

 Bob Burg Interview [26:45m]: Play Now | Play in Popup | Download

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.

In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

 

 Ken Blanchard Interview [23:26m]: Play Now | Play in Popup | Download

Get the Interview Every Time is an informative and up-to-date resource for job seekers who are looking for solid direction from Fortune 500 executives — those directly responsible for hiring. Many corporations have regrouped in the last five years and downsizing has been the dreaded outcome for millions. In this tough business climate, job applicants are finding that just getting in the door for an interview poses an enormous challenge.

So what has happened on the other side of the desk—as employers review huge piles of prospective resumes? What catches their attention? What turns them off? Author Brenda Greene surveyed 50 Fortune 500 employers— including Continental Airlines, Gannett, Kellogg, Merck, Chubb, Georgia Pacific, TIAA-CREF, Fannie Mae and UPS—to find out. The book contains valuable insight into just what it takes to command attention and interest in a crowded field.

Packed with sample resumes and cover letters that represent what hiring managers, directors, and vice presidents want to see, Get the Interview Every Time shows and tells what is expected versus what is rejected.

Readers will learn how to:

· Research the company and its opportunities before sending any resumes.
· Distill all of their talent and experience into a few well-chosen words.
· Showcase their communication skills through a well-crafted cover letter.
· Avoid hype.
· Determine the resume style that looks and works the best.
· Design and submit an electronic resume correctly.

 

 Brenda Greene Interview [20:55m]: Play Now | Play in Popup | Download

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion - and why some multi-million dollar advertising campaigns fail to get noticed.

 

 Andy Sernovitz Interview [19:31m]: Play Now | Play in Popup | Download