In eight chapters, this book outlines ideas that contribute to more effective leadership. “Meaningful” implies an educated ability to instill and to act upon guiding principles that bring successful results. “Meaningful managing” is knowledgeable, cosmopolitan, leading, wise, diverse, ethical, committed and rewarding. The concentration is on an ethic and leadership that arise through training and education. Types of management, current social ethics, and comparison of managing and leading receive attention with a focus upon the individual.

 

 William Traugott Interview: Play Now | Play in Popup | Download

It’s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone – including all your competitors – is using them. As a CEO or senior executive, your job is to detect these strategies and implement them – before your competitors. That’s where this book comes in. Author George Stalk has often been called a guru of business strategy. In the 1980’s, before anyone else saw its importance, he and his colleagues at The Boston Consulting Group developed the concept of time-based competition: how meeting the needs of your customers faster than your competitors can give you an unassailable advantage. In this Memo to the CEO Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition. They are: Addressing Supply Chain Deficiencies, Sidestepping Economies of Scale, Profiting from Dynamic Pricing, Embracing Complexity, Utilizing Infinite Bandwidth.

 

 George Stalk Interview [28:02m]: Play Now | Play in Popup | Download

Primetime can help you get ahead! The Office’s Michael Scott offers many lessons on what not to do in a job. The heroine of Ugly Betty shows us how to get ahead by doing our homework… like the time she helped Mode magazine snag the Fabia Cosmetics advertising account. On Grey’s Anatomy, Meredith Grey’s romance with McDreamy reminds us of the pitfalls of dating a coworker, while Christina Yang’s over-the-top eagerness shows the advantages of going the extra mile. Ellen Parsons, an enterprising attorney on Damages, teaches us about the importance of mentorship and making a graceful exit when leaving a job.

Packed with wise and witty advice from young professionals and career experts, as well as lessons from real life and popular television shows, Find Your Inner Ugly Betty offers the low-down on how to get ahead in any career.

 

 Tanner Stransky Interview [18:54m]: Play Now | Play in Popup | Download