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Don’t just read about selling! Learn the words and phrases used by selling champions. Words create pictures in the minds of clients. Sell more by painting ownership images in their minds with what you say and do. Get your clients mentally and physically involved with your product.

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world’s preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.

The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle — and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small “transactional flaws” performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargon-free advice, it’s amazingly easy behavior to change.

Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

Stahl organizes his leadership guidelines into seven categories, what he calls his “Frameworks for Success”: Leadership and Management, Creating a High-Capability Organization, Developing People, Brand Positioning with Consumers, Customer Relationship Management, Financial Strategy, and Influencing People.

Written in Stahl’s accessible and conversational style, Lessons on Leadership speaks directly to the heart of business leaders bent on improvement and to the mind of the practical executive on the lookout for powerful perspectives.

In Financial Intelligence, Karen Berman and Joe Knight present the essentials of finance, but with an extra dimension. Succinct, easy-to-read chapters teach the fundamentals in a way that everyone can understand and put to work right away. But the authors also take you behind the scenes, to show where the numbers come from. Since nobody can quantify everything, accountants and finance executives always rely on estimates, assumptions, and judgment calls, which can skew the numbers in one direction or another. This book helps you recognize and understand those biases, challenge or correct for them when necessary, and use this information to be a better manager.

Based on their work training tens of thousands of managers and employees at many leading organizations, Berman and Knight provide readers with a deep understanding of:

* The basics of financial measurement: reading income statements, balance sheets, cash flow statements, and more
* The art of finance: separating hard data from assumptions and estimates
* The mechanics of analysis: calculating ratios, return on investment, and working capital
* Cash and profit: knowing how these terms differ, and why cash is suddenly the “hot” number in corporate boardrooms and on Wall Street
* Financial literacy and transparency: recognizing how they can boost performance

Accessible, jargon-free, and filled with entertaining stories from real companies, Financial Intelligence will help nonfinancial managers add substantially more to their companies’—and their own—success. If you have ever wanted to “talk numbers” confidently with your colleagues, this is the book for you.

In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

If you are a board member or report to a board, you need to listen to this interview.  “Allan Cox gets it right on all accounts and gives great advice on how to make potentially difficult relationships both collaborative and productive.” Howard Behar, Board of Directors of Starbucks, Gap, Anna’s Linens

“Allan Cox knows and shows what it takes to become a superior CEO.” William A. Roper, Jr., President & CEO, Verisign Inc.

“Allan Cox helps nurture people and corporations the way perceptive executives treat a great brand.” Wally Olins, Co-Founder & Chairman of London-based Saffron Brand Consultants; author of On Brand

A contrarian look at how Warren Buffett thinks about investing and related issues

Warren Buffett is the most successful and revered investor of all time. His ability to consistently find undervalued companies has made him one of the world’s richest men.

Despite many previous books about him, it’s rare to find an objective assessment—one that praises him when appropriate, but also recognizes that even Buffett makes mistakes. For instance, is he right to call for higher taxes and an end to earnings guidance? Should Buffett fans copy his avoidance of technology stocks?

In this penetrating look at how Buffett thinks, Vahan Janjigian shows readers how to learn from the master’s best moves while avoiding strategies that don’t apply to small investors. And he explains Buffett’s favorite valuation methodology, the discounted cash flow model, and how it can significantly reduce the odds of overpaying for a stock.

In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, Lipe highlights the best ways to build a reputation and make a lasting impression.

Before the Internet made instant communication and collaboration possible, inventing a new product or starting a new business was risky. Innovators and entrepreneurs were often faced with the daunting task of doing it all on their own–discovering a market opportunity, thinking of the solution, getting funding, lining up manufacturers and distributors, marketing, and eventually selling the goods. Success hinged on having enough time and money to launch and grow the venture quickly–something many first-time entrepreneurs are unprepared for.

But today is the era of the amateur. Thanks to the Internet and the emerging phenomenon of open-source innovation, making money from your creative ideas and expertise is easier than ever. No longer do big ideas only come out of corporate R&D labs or from people willing to quit their jobs and go into debt to fulfill their entrepreneurial dreams. Today, big ideas come from everyday experts just like you–schoolteachers, construction workers, college students, computer-savvy teenagers, almost anyone.

Yet people with big ideas can’t do it alone. The Million-Dollar Idea in Everyone is your guide to making a difference and a dollar. This information-packed resource includes practical, real-world advice to help you explore your ideas, test-drive them, put them into action, and turn them into long-term income–without risking everything. Whether you dream of becoming a millionaire inventor or just want to earn a little extra on the side, this revolutionary guide will inspire you, inform you, and help you turn your BIG ideas into BIG money.

Customer Tells, the innovative new book by bestselling author Dr. Marty Seldman, John Futterknecht, and Ben Sorensen focuses on the key concept of the “tell,” the ability to read mannerisms, to understand what people mean but are not saying, and to respond accordingly. In poker, the “tell” means knowing the cards a competitor holds; in customer service, it means understanding the customer’s subtle ways of communicating how they want to be treated, even if they can’t articulate it.

Seldman, one of the world’s foremost executive coaches and organizational psychologists, uses the principles of Customer Tells in his seminars nationwide. By teaching business professionals of every level how to read tells in customers’ communication styles, body language, dress, questions, reactions, facial expressions, and choices of words, he has increased both their bottom line and employee retention levels.

Primetime can help you get ahead! The Office’s Michael Scott offers many lessons on what not to do in a job. The heroine of Ugly Betty shows us how to get ahead by doing our homework… like the time she helped Mode magazine snag the Fabia Cosmetics advertising account. On Grey’s Anatomy, Meredith Grey’s romance with McDreamy reminds us of the pitfalls of dating a coworker, while Christina Yang’s over-the-top eagerness shows the advantages of going the extra mile. Ellen Parsons, an enterprising attorney on Damages, teaches us about the importance of mentorship and making a graceful exit when leaving a job.

Packed with wise and witty advice from young professionals and career experts, as well as lessons from real life and popular television shows, Find Your Inner Ugly Betty offers the low-down on how to get ahead in any career.

Workplaces are more diverse than ever, and studies show that this diversity contributes to innovative ideas and novel approaches to decision-making. A diverse workplace also makes for stronger business relationships with customers and vendors, and offers opportunities for lucrative interactions with businesses around the globe.

However, when bias exists, the benefit of a diverse workforce lies dormant.

Drawing from research and nearly 30 years of experience in the field, diversity expert Dr. Sondra Thiederman provides executives and managers with step-by-step strategies for minimizing conscious and unconscious bias and maximizing the ability to manage diversity effectively.

Now updated and revised, the new edition of Making Diversity Work includes real workplace examples, practical applications, and exercises designed to guide you and your team on a journey of self-discovery, behavior change, and, ultimately, healing.

Learn to:

• Maximize positive change and productivity in the workplace
• Identify and defeat conscious and unconscious bias
• Overcome diversity-related conflict and tension
• Design and implement behavior change that reduces biased thinking
• Immediately apply the material in the workplace and training room