Your company’s identity is far more than just letterhead, logo, and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, Lipe highlights the best ways to build a reputation and make a lasting impression.

 

 Jay Lipe Interview [23:31m]: Play Now | Play in Popup | Download

Are you overwhelmed? Knowing… that looking good only takes you so far? Wondering… what messages you are sending? Wondering… what should I wear and how should I wear it? Wondering… if your image is undermining your personal or professional success? Many men & women have image concerns either personally or professionally. Knowing how to look, act and dress appropriately along with using suitable communication skills will help you interact with ease at any formal, business or casual function. Many today are climbing the career ladder, changing careers or beginning to date again and desire to leave Positive Lasting First Impressions© with those they come in contact with. If this sounds familiar then Debra Carr will coach you to gain confidence and overcome nervousness to present yourself naturally & more influentially in all areas of your life. Regardless if your goals are personal or professional Debra Carr will work with you via on line or face to face to:

• Determine your true image
• Raise the bar on your self-esteem
• Enhance your social and business etiquette
• Improve your communication skills
• Develop professional presence and style
• Make and leave a Lasting Positive First Impressions©
• How to “Dress for Success” ~ Plan a wardrobe for business
• “Dress Casually’ without being ‘Too Casual”
• Enhance your appearance with appropriate Hair Styles & Skin Care
• Enhance your Dining Skills & Table Manners (more…)
   

   Debra Carr Interview [30:27m]: Play Now | Play in Popup | Download
  

How many small businesses have a full-time employee whose official title is Queen of Fun and Laughter? How many have a CEO and COO who dress in matador outfits for a company holiday video version of “Dancing with the Stars?” Beryl is a “Top Small Workplace” because of one secret—its focus on people. Visitors report they feel the “vibe” when they walk in the door.

As a call center company, a business normally known for high turnover, low morale, and a boiler room environment, Beryl created a special culture resulting in low attrition, high customer loyalty, and profits reinvested in employees. What Beryl does behind the scenes to take care of the needs of its internal family sets it apart. It operates with a true spirit of camaraderie; the loyalty of team members at every level; a leadership team that operates with a true servant mindset; and a CEO, Paul Spiegelman, who believes that everyone deserves a chance to feel important. He rewards people frequently, respects their efforts and opinions, and informs them of everything that impacts them. He gave away his car to an employee who walked to work, replaced another’s Christmas gifts when her apartment was robbed, bought a plane ticket for an employee to visit his dying mother, and sits for hours in a Santa costume while Beryl kids climb on his lap. Even the company name, defined as “a family of gems,” illustrates the emphasis on coworkers, the people who created the vibe behind his secret to passion, productivity, and profit.

Read his book about how Beryl changes lives and discover how you can implement the same techniques to make your company a top place to work.

 

 Paul Spiegelman Interview [22:59m]: Play Now | Play in Popup | Download

“The Emotional Branding strategy marked a simple but revolutionary shift in thinking: placing the consumer, not the product, at the forefront of a brand’s strategy… Emotional Branding allows a brand to own a unique and compelling strategic, visual, tactical and verbal vocabulary—creating a rich personality that enables the brand to stand out completely from the competition and win people’s hearts.”

 

 Marc Gobe Interview: Play Now | Play in Popup | Download