Archive for the ‘Innovation’ Category

Michael Collins - The Million Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions

Thursday, October 23rd, 2008

Join the innovation revolution–and turn your BIG ideas into BIG money!

Before the Internet made instant communication and collaboration possible, inventing a new product or starting a new business was risky. Innovators and entrepreneurs were often faced with the daunting task of doing it all on their own–discovering a market opportunity, thinking of the solution, getting funding, lining up manufacturers and distributors, marketing, and eventually selling the goods. Success hinged on having enough time and money to launch and grow the venture quickly–something many first-time entrepreneurs are unprepared for.

But today is the era of the amateur. Thanks to the Internet and the emerging phenomenon of open-source innovation, making money from your creative ideas and expertise is easier than ever. No longer do big ideas only come out of corporate R&D labs or from people willing to quit their jobs and go into debt to fulfill their entrepreneurial dreams. Today, big ideas come from everyday experts just like you–schoolteachers, construction workers, college students, computer-savvy teenagers, almost anyone.

Yet people with big ideas can’t do it alone. The Million-Dollar Idea in Everyone is your guide to making a difference and a dollar. This information-packed resource includes practical, real-world advice to help you explore your ideas, test-drive them, put them into action, and turn them into long-term income–without risking everything. Whether you dream of becoming a millionaire inventor or just want to earn a little extra on the side, this revolutionary guide will inspire you, inform you, and help you turn your BIG ideas into BIG money.

 
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George Stalk - Five Future Strategies You Need Right Now

Tuesday, September 9th, 2008

It’s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone – including all your competitors – is using them. As a CEO or senior executive, your job is to detect these strategies and implement them – before your competitors. That’s where this book comes in. Author George Stalk has often been called a guru of business strategy. In the 1980’s, before anyone else saw its importance, he and his colleagues at The Boston Consulting Group developed the concept of time-based competition: how meeting the needs of your customers faster than your competitors can give you an unassailable advantage. In this Memo to the CEO Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition. They are: Addressing Supply Chain Deficiencies, Sidestepping Economies of Scale, Profiting from Dynamic Pricing, Embracing Complexity, Utilizing Infinite Bandwidth.

 
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Nick Romer - Make Millions Selling on QVC: Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever

Thursday, August 7th, 2008

Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.

 
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Michael Gerber - The E-Myth

Friday, May 2nd, 2008

Best-selling author Michael Gerber discusses his book The EMyth Revisited - Why Most Small Businesses Don’t Work and What to Do about It”.

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world’s preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.

 
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Joel Zeff - MAKE THE RIGHT CHOICE: Creating a Positive, Innovative, and Productive Work Life

Tuesday, April 22nd, 2008

In Make the Right Choice, Joel shares his experience and insight on creativity, communication, teamwork, passion, and fun. With wit, a sharp observational eye, and playful irreverence he discusses the choices we all encounter in our careers. We each have the ability to take initiative and make the right choice to live a more creative, passionate, effective, and productive life.

How do you Make the Right Choice? You must take ownership of your work environment and create a foundation of opportunity and positive support. You can choose to be patient, supportive, and more flexible to change. You can choose to have fun in the workplace and still be productive. Joel teaches us just how easy it is to make these choices.

Joel makes readers laugh so hard that they forget about the corporate nonsense of conference calls, “strategic deliverables,” PowerPoint presentations with upside-down triangles, or “paradigm shifts in a cross-functional organization.” Make the Right Choice is conversational, funny, and very informative. Yes, Joel will make you laugh, but he’ll also make you think. This book delivers a combination of inspiration, essential business knowledge, and significant ideas to help readers reconnect with their own passion, creativity, and success. Now, you are invited to Make the Right Choice.

Learn more about Joel’s book at www.maketherightchoicethebook.com.
Learn more about Joel’s presentations at www.joelzeff.com
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icon for podpress  Joel Zeff Interview [32:32m]: Play Now | Play in Popup | Download

Andrew Razeghi - The Riddle: Where Ideas Come From and How to Have Better Ones

Tuesday, April 22nd, 2008

Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, “Where will the next big idea come from?” In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it’s possible to create conditions under which the mind is more prepared to have insights, or “aha! moments.” In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making “Eureka moments” routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

The Riddle illustrates how replicating these precursors—curiosity, constraints, connections, conventions, and codes—can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight.

The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this book, innovators can draw on the “Eureka moment” again and again.

 
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Denis Hauptly - Something Really New: Three Simple Steps to Creating Truly Innovative Products

Monday, April 21st, 2008

Denis Hauptly, an executive in new product development for Westlaw, the online legal research company, examines the process of identifying product innovation potential. In the world of product and service innovation, he asserts, utility is the driving force, and the key to successful product innovation is to enhance usefulness. Hauptly identifies three questions aimed at finding where customers are expending resources unnecessarily, allowing a manufacturer or service provider to help reduce those inefficiencies. These questions—“what tasks is the product really used for”; “when I know what a product is really used for, are there any steps that I can remove from the task”; and “what tasks are the very next tasks that the customer will want to perform after using my product”—get to the heart of driving innovation. In addition, he details how to navigate potential detours, such as finding the task beneath the function, putting everything together and dealing with the people challenges inherent in any organization. Hauptly’s simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value.

 
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