For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing; harnessing it is another.  PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion.

 

 Len Saffir Interview [22:03m]: Play Now | Play in Popup | Download

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

 

 David Meerman Scott Interview: Play Now | Play in Popup | Download

In this book, William Holstein argues that two major trends have completely transformed the way that chief executive officers have to think of communicating - the rise of shareholder activist coalitions, and the power of Internet-based communications.  He contends that CEO’s have to rethink the way both they themselves and their entire organizations communicate.  They need to shape both their message architecture and the the playing field of ideas.  To do anything less, Holstein says, is to let others define their company’s future.

 

 William Holstein Interview [19:53m]: Play Now | Play in Popup | Download

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

• How to tap into the power of blogs • How blogs are different from e-zines, Web sites, and message boards• Why businesses need to monitor blogs that discuss their products and services• How to use an internal corporate blog as an effective knowledge sharing tool• Future iterations of blogging, such as podcasts and vlogs • Legal considerations Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.

 

 Holz & Demopoulos Interview [41:11m]: Play Now | Play in Popup | Download

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Rick continues to work with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the best-selling authors he has worked with include: Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Prior to PTA, Rick worked as a producer of the “Barry Farber Show” at WOR-AM in New York City.

Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared as a guest on OPRAH and on Bloomberg TV numerous times. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of eight books, including national best-sellers GUERRILLA PUBLICITY and NETWORKING MAGIC. He recently launched the popular four-book series, AUTHOR 101™.

Rick’s new book, WHERE’S YOUR WOW? (with co-author Robyn Spizman) will be released by McGraw Hill in March 2008.

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island New York (www.tcbradio.com).

Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications.

He is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

Rick and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty.

Go to www.rickfrishman.com to get Rick’s “Million Dollar Rolodex.”

check out Rick’s blog at http://www.rickfrishmanblog.com
My Podcast Alley feed! {pca-117388f6341ca84cd2ba57d57e4d5292}

 

 Rick Frishman Interview: Play Now | Play in Popup | Download