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 Media Center Welcome Message [2:25m]: Play Now | Play in Popup | Download

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

 

 Dan Roam Interview [34:18m]: Play Now | Play in Popup | Download

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

 

 Bob Burg Interview [26:45m]: Play Now | Play in Popup | Download

Whether you’re selling, persuading or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. This book is written in clear, easy-to-understand language. There’s no hype or theory here, just “how-to” strategies to help you increase your sales volume.

Don’t just read about selling! Learn the words and phrases used by selling champions. Words create pictures in the minds of clients. Sell more by painting ownership images in their minds with what you say and do. Get your clients mentally and physically involved with your product.

 

 Tom Hopkins Interview [24:07m]: Play Now | Play in Popup | Download

Join host Ken Inlow and sales trainer Dave Anderson as they examine a whole new paradigm of sales success.

Dave Anderson (Agoura Hills, CA) has led some of the nation’s most successful car dealerships and is President of Dave Anderson’s Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than 40 countries. He is also the author of the Wiley books If You Don’t Make Waves You’ll Drown, Up Your Business!, and How to Deal with Difficult Customers.

 

 Dave Anderson Interview [27:03m]: Play Now | Play in Popup | Download