Guy Kawasaki - The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.
The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.
Tags: bootstrapping, Branding, Entrepreneurship, pitching, positioning, rainmaking, recruiting, startup
August 23rd, 2008 at 8:07 am
Guy Kawasaki is an extraordinary person, an intelligent and inspirational writer - this interview only touched the surface of this iconic person’s knowledge and wisdom.
As for the interview: The intro music was distracting by running into the interview, the “pre-roll” self-promo for “TFS” was too long, the interview’s voice was not “levelled” and was therefore much louder than the most important part of the broadcast: The guest. I would also suggest the interviewer talk less and listen more…
End of rant.