Jay Lipe - Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
Your company’s identity is far more than just letterhead, logo, and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.
In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, Lipe highlights the best ways to build a reputation and make a lasting impression.
Tags: brand, Branding, business cards, colors, consistency, corporate identity, corporate image, distinguish, font, identity strategy, letter style, letterhead, logo, stand out, target customers, unique
March 15th, 2009 at 1:06 am
Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look.
Thanks!
June 11th, 2009 at 2:51 am
Your blog has some great information for small businesses. Thanks for taking the time to share your knowledge!