The Future is Now-Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.
The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.
Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer’s traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

 

 Christopher Vollmer Interview [25:49m]: Play Now | Play in Popup | Download

This groundbreaking volume provides the first sweeping view of followers in relation to their leaders, deliberately departing from the leader-centric approach that dominates our thinking about leadership and management. Barbara Kellerman argues that, over time, followers have played increasingly vital roles. For two key reasons, this trend is now accelerating. Followers are becoming more important, and leaders less. Through gripping stories about a range of people and places–from multinational corporations such as Merck, to Nazi Germany, to the American military after 9/11–Kellerman makes key distinctions among five different types of followers: Isolates, Bystanders, Participants, Activists, and Diehards. And she explains how they relate not only to their leaders but also to each other. Thanks to “Followership,” we can finally appreciate the ways in which those with relatively fewer sources of power, authority, and influence are consequential. Moreover, they are getting bolder and more strategic. As Kellerman makes crystal clear, to fixate on leaders at the expense of followers is to do so at our peril. The latter are every bit as important as the former, which makes this book required reading for superiors and subordinates alike.

 

 Barbara Kellerman Interview [25:20m]: Play Now | Play in Popup | Download

I’ve never met a CEO who was really happy with the way business development was working. They all end up saying the same thing. “Traditional solutions fail to produce expected results while regularly generating unexpected costs. There needs to be a better way.”

Amazing Pace shows you how to turbo-charge business development. Over decades of experience as a CEO, board member and senior advisor, I have developed a unique approach to turbo-charging business development. It involves: 1) a board of advisors, which is populated by very senior people who are dedicated to driving the top line; 2) a different approach to resourcing and organizing a company’s senior management team; and 3) an approach that focuses on building revenue in large chunks.

This book will show you how it’s done. It will also help you avoid the pitfalls and leverage the strengths of your company. Read on—this really works!

 

 Earl Smith Interview [20:50m]: Play Now | Play in Popup | Download