When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

 

 Guy Kawasaki Interview [22:12m]: Play Now | Play in Popup | Download

Your company’s identity is far more than just letterhead, logo, and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, Lipe highlights the best ways to build a reputation and make a lasting impression.

 

 Jay Lipe Interview [23:31m]: Play Now | Play in Popup | Download

In this episode, Ken Inlow goes behind the scenes with John Moore, former marketing Guru for Starbucks. In this revealing interview, John discloses some of the significant marketing strategies that have made Starbucks a household word across the country and around the world. There are multiple factors that propel Starbuck’s enormous success, many of which have been undisclosed until recently. Some of the principles revealed in this interview include:

• Discussion of the three powerful techniques Starbucks uses to increase revenue,
• How Starbucks balances price increases with customer satisfaction and experience,
• How purpose has played an important role in building the company,
• The one universal success principle that Starbucks can’t survive without,
• What to expect from Starbucks in the future.
• So go grab a cup of “Starbucks,” sit back and Enjoy!!!

 

 John Moore Interview: Play Now | Play in Popup | Download

“The Emotional Branding strategy marked a simple but revolutionary shift in thinking: placing the consumer, not the product, at the forefront of a brand’s strategy… Emotional Branding allows a brand to own a unique and compelling strategic, visual, tactical and verbal vocabulary—creating a rich personality that enables the brand to stand out completely from the competition and win people’s hearts.”

 

 Marc Gobe Interview: Play Now | Play in Popup | Download