From childhood entrepreneurial ventures with his brother to the $80-million sale of Pro-Line, Comer Cottrell stuck to his recipe for success: practicing the Golden Rule, and making his word his bond. Now he shares nine other “must-haves” for young entrepreneurs.

His advice ranges from a strong desire to be the boss to taking risks. At every step of his success, he relied on knowing his product, understanding his customers, and, reinvesting profits in his company - a formula that can still work for entrepreneurs.

An icon among African American business leaders, Cottrell is pictured in his book - Comer Cottrell - with three U.S. presidents, sports and entertainment celebrities, and numerous friends and family. A witty storyteller, he traces his involvement in the evolution of African Americans in business and in many of the major events in the twentieth century.

 

 Comer Cottrell Interview [19:55m]: Play Now | Play in Popup | Download