Your company’s identity is far more than just letterhead, logo, and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, Lipe highlights the best ways to build a reputation and make a lasting impression.

 

 Jay Lipe Interview [23:31m]: Play Now | Play in Popup | Download

In this book, William Holstein argues that two major trends have completely transformed the way that chief executive officers have to think of communicating - the rise of shareholder activist coalitions, and the power of Internet-based communications.  He contends that CEO’s have to rethink the way both they themselves and their entire organizations communicate.  They need to shape both their message architecture and the the playing field of ideas.  To do anything less, Holstein says, is to let others define their company’s future.

 

 William Holstein Interview [19:53m]: Play Now | Play in Popup | Download