When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

 

 Guy Kawasaki Interview [22:12m]: Play Now | Play in Popup | Download

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.

In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

 

 Ken Blanchard Interview [23:26m]: Play Now | Play in Popup | Download

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.

 

 Jack Miller Interview [21:23m]: Play Now | Play in Popup | Download

From childhood entrepreneurial ventures with his brother to the $80-million sale of Pro-Line, Comer Cottrell stuck to his recipe for success: practicing the Golden Rule, and making his word his bond. Now he shares nine other “must-haves” for young entrepreneurs.

His advice ranges from a strong desire to be the boss to taking risks. At every step of his success, he relied on knowing his product, understanding his customers, and, reinvesting profits in his company - a formula that can still work for entrepreneurs.

An icon among African American business leaders, Cottrell is pictured in his book - Comer Cottrell - with three U.S. presidents, sports and entertainment celebrities, and numerous friends and family. A witty storyteller, he traces his involvement in the evolution of African Americans in business and in many of the major events in the twentieth century.

 

 Comer Cottrell Interview [19:55m]: Play Now | Play in Popup | Download