Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it’s a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it’s often said that “ideas are a dime a dozen,” the fact is that your idea - the one you can’t get out of your head - is priceless. That is, IF you make the kind of effort required to turn that top of the line idea into a bottom line reality. Maybe it’s an idea for a new business. Maybe it’s an idea for a new product…or invention…or a book you want to write…or a school you want to open…or a move you want to make. Maybe it’s an idea for something that will change the world…or if not THE world, then YOUR world. Whatever it is, one thing is clear: it’s time for you to take the next step. Now!

 

 Mitchell Ditkoff Interview [25:10m]: Play Now | Play in Popup | Download

Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, “Where will the next big idea come from?” In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it’s possible to create conditions under which the mind is more prepared to have insights, or “aha! moments.” In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making “Eureka moments” routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

The Riddle illustrates how replicating these precursors—curiosity, constraints, connections, conventions, and codes—can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight.

The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this book, innovators can draw on the “Eureka moment” again and again.

 

 Andrew Razeghi Interview: Play Now | Play in Popup | Download