For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing; harnessing it is another.  PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion.

 

 Len Saffir Interview [22:03m]: Play Now | Play in Popup | Download

The Future is Now-Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.
The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.
Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer’s traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

 

 Christopher Vollmer Interview [25:49m]: Play Now | Play in Popup | Download

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion - and why some multi-million dollar advertising campaigns fail to get noticed.

 

 Andy Sernovitz Interview [19:31m]: Play Now | Play in Popup | Download

In this episode, Ken Inlow goes behind the scenes with John Moore, former marketing Guru for Starbucks. In this revealing interview, John discloses some of the significant marketing strategies that have made Starbucks a household word across the country and around the world. There are multiple factors that propel Starbuck’s enormous success, many of which have been undisclosed until recently. Some of the principles revealed in this interview include:

• Discussion of the three powerful techniques Starbucks uses to increase revenue,
• How Starbucks balances price increases with customer satisfaction and experience,
• How purpose has played an important role in building the company,
• The one universal success principle that Starbucks can’t survive without,
• What to expect from Starbucks in the future.
• So go grab a cup of “Starbucks,” sit back and Enjoy!!!

 

 John Moore Interview: Play Now | Play in Popup | Download

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Rick continues to work with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the best-selling authors he has worked with include: Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Prior to PTA, Rick worked as a producer of the “Barry Farber Show” at WOR-AM in New York City.

Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared as a guest on OPRAH and on Bloomberg TV numerous times. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of eight books, including national best-sellers GUERRILLA PUBLICITY and NETWORKING MAGIC. He recently launched the popular four-book series, AUTHOR 101™.

Rick’s new book, WHERE’S YOUR WOW? (with co-author Robyn Spizman) will be released by McGraw Hill in March 2008.

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island New York (www.tcbradio.com).

Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications.

He is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

Rick and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty.

Go to www.rickfrishman.com to get Rick’s “Million Dollar Rolodex.”

check out Rick’s blog at http://www.rickfrishmanblog.com
My Podcast Alley feed! {pca-117388f6341ca84cd2ba57d57e4d5292}

 

 Rick Frishman Interview: Play Now | Play in Popup | Download