You may have gone to the right schools, taken the right courses, made all the right moves in your career. But somehow it’s not working. You’re stuck, and nobody will tell you why. The doors of corporate America have opened wider than ever for minorities, but the cement ceiling is still thick.

The competition is brutal for everyone, but especially brutal if you are a member of a minority group. Luckily, there is a way out. Keith R. Wyche, a division president at a Fortune 500 company, has been there and broken through the cement ceiling, making him the perfect mentor for ambitious minorities at all levels of business.

In this book he tells stories of his own experience and those of some of the thousands of minorities he has counseled on how to overcome the (often hidden) obstacles to getting ahead in their careers. In Good Is Not Enough you’ll also gain insight from prominent minority executives at the highest levels of corporate America, such as Ken Chenault of American Express, Richard Parsons of Time Warner, Aylwin Lewis of Sears Holdings, and Lloyd Trotter of GE. Wyche reveals “the unwritten rules” such as:

• Know how others see you—because their perception can become your reality.
• Stay current to remain relevant—being a continuous learner is a must.
• Always have an “exit strategy”—it’s better to have one and not need it than to need one and not have it.

 

 Keith Wyche Interview [26:09m]: Play Now | Play in Popup | Download