For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing; harnessing it is another.  PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion.

 

 Len Saffir Interview [22:03m]: Play Now | Play in Popup | Download

Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.

 

 Nick Romer Interview [21:44m]: Play Now | Play in Popup | Download

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion - and why some multi-million dollar advertising campaigns fail to get noticed.

 

 Andy Sernovitz Interview [19:31m]: Play Now | Play in Popup | Download