The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

 

 David Meerman Scott Interview: Play Now | Play in Popup | Download

Statistics indicate that in 2008, revenues generated from EMAIL MARKETING will surpass 1.8 BILLION Dollars. In this interview, Ken Inlow and author Bruce Brown discuss the enormous benefits business owners can receive from using proven email marketing strategies.

Covered topics include:

• How to generate profits immediately by leveraging the power of email marketing.
• How to use blogging to maximize exposure to your products and services, maximize website traffic, and build reliable lists.
• Why sending out mass emails is outdated and ineffective, and what to do instead.
• How to prevent your email from being diverted by a spam filter.
• How to use email newsletters effectively.
• How fast viral impact can occur with a good product and a focused email marketing strategy.
• When is the best day to email, how often, and what time?

 

 Bruce Brown Interview [22:33m]: Play Now | Play in Popup | Download

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Rick continues to work with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the best-selling authors he has worked with include: Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Prior to PTA, Rick worked as a producer of the “Barry Farber Show” at WOR-AM in New York City.

Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared as a guest on OPRAH and on Bloomberg TV numerous times. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of eight books, including national best-sellers GUERRILLA PUBLICITY and NETWORKING MAGIC. He recently launched the popular four-book series, AUTHOR 101™.

Rick’s new book, WHERE’S YOUR WOW? (with co-author Robyn Spizman) will be released by McGraw Hill in March 2008.

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island New York (www.tcbradio.com).

Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications.

He is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

Rick and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty.

Go to www.rickfrishman.com to get Rick’s “Million Dollar Rolodex.”

check out Rick’s blog at http://www.rickfrishmanblog.com
My Podcast Alley feed! {pca-117388f6341ca84cd2ba57d57e4d5292}

 

 Rick Frishman Interview: Play Now | Play in Popup | Download